An acronym for Search Engine Results Pages. This term is used to describe the list of web sites that are returned by the search engines in response to a query by a user. For example, you type “birmingham web design” into Google and hit Enter. The list of sites that you get back from Google is the set of SERPs. In the SEO process, a site owner seeks to be at the top or as near to the top as possible in the SERPs.