What does mobile-friendly mean?

With Google’s upcoming algorithm change (April 21, 2015), there is a lot of discussion about what it means to have a mobile-friendly site.  In the most basic terms, mobile-friendly means that a website detects the screen size of the user … Continue reading

What is black hat SEO?

As the name implies, black hat SEO tactics are those that are meant to trick the search engines or site users in an effort to create a shortcut to higher search rankings.  Those tricks can include: using duplicate or low … Continue reading

Do I need a separate mobile website?

While it used to be standard practice to have separate sites for desktop and mobile users, that is no longer the case.  We recommend using responsive web design in building your company’s site so that it adjusts automatically to accommodate … Continue reading

What is Responsive Design?

Responsive web design is way to build websites that allows the site to adapt the layout of the content to accommodate the user device. This is accomplished using CSS media queries and a fluid grid concept. To learn more about why this … Continue reading

What does SERPs mean?

An acronym for Search Engine Results Pages. This term is used to describe the list of web sites that are returned by the search engines in response to a query by a user. For example, you type “birmingham web design” … Continue reading

What are META tags?

META tags are included in the <head> section of the html code that makes up a web page. They include both a description and a keywords variety. In the past, it was, in part, these tags that told the search … Continue reading

What is a KPI?

An acronym for Key Performance Indicators. This term refers to the metrics used to measure progress towards defined organizational goals. After a company has defined its mission and subsequent goals, the KPIs are metrics that measure the business’ progress towards … Continue reading

What is an ALT tag?

“ALT” stands for alternative representation and originated as a way for users to read what an image is supposed to be in the event that the image is not viewable. These are the words that appear as you mouse over … Continue reading